Concept Poster Template
Present a new idea on one page. The concept poster helps you describe the problem, the solution and its value clearly, so others can understand it quickly and give feedback.
Free to start · Swiss-made · GDPR compliant
From problem to test on a concept poster
The Collaboard template has three color-coded columns with three fields each: orange for background and insights, green for the basic concept and blue for key assumptions. Every field has an icon and a short prompt, so the team knows right away what belongs where.
Start with the problem
Fill in the pain points: what problem does the concept solve, and for whom?
Add context
Note design principles and key stakeholders, so the concept starts from the right needs.
Describe the concept
Write a short description that someone outside the team would understand.
Name the benefits
List the functional and emotional benefits, and estimate cost and timeline.
Check the assumptions
Check desirability, feasibility and viability: what must be true for the concept to work?
Present and test
Present the poster, collect feedback and decide which assumptions to test first.
What is a concept poster?
A concept poster presents a new idea on one page, from the problem it solves to the assumptions it depends on. It helps a team turn a rough idea into a concept that others can understand, discuss and evaluate before more time goes into it.
The three columns of the template
- Background and insights Pain points, design principles and key stakeholders: why the concept is needed and who it affects.
- Basic concept A description of the concept, its functional and emotional benefits, and the estimated cost and timeline.
- Key assumptions Desirability, feasibility and viability, the three lenses known from design thinking: do people want it, can we build it and does it pay off?
If you want to look at a whole business model rather than one concept, the Business Model Canvas goes further.
Where concept posters are useful
- Innovation workshops Turn the best ideas from a brainstorming into tangible concepts.
- Comparing concepts Several groups each fill one poster, then present them side by side.
- Pitching ideas internally Present a new idea to decision makers on one page.
- Design thinking Bring together insights, solution and assumptions after the ideation phase.
Writing a concept poster outsiders understand
- Keep it to one page If the concept doesn't fit on the poster, it isn't focused enough yet.
- Be honest about assumptions The weakest assumption is the most important one to test.
- Write for outsiders The description should make sense to someone who wasn't in the room.
- Compare posters side by side Placing several posters on one board makes differences visible.
Why Collaboard
A Swiss-made online whiteboard for teams that care where their data lives.
Your data stays in Europe
Choose hosting in Switzerland, Germany or the EU, fully GDPR compliant. Or run Collaboard on your own servers.
Invite anyone with a link
Guests join your board for free, right in the browser. Nothing to install, no extra licenses for participants.
Made in Switzerland, with real support
Collaboard is developed in Switzerland. When you need help, you talk to people who know the product.
Frequently asked questions
Is the concept poster template free?
Yes, the concept poster template is free to use with a Collaboard account. The free plan includes up to 3 boards and five people per session.
What is a concept poster used for?
A concept poster presents a new idea on one page. Teams use it to compare several concepts or to collect feedback before investing more time.
What should a concept poster include?
A concept poster usually covers three areas: background and insights such as pain points and stakeholders, the basic concept with its benefits, cost and timeline, and key assumptions about desirability, feasibility and viability.
Can several people work on one concept poster?
Yes, several people can work on a concept poster at the same time in Collaboard, which works well for group work in workshops.
Can I use a concept poster for presentations?
Yes, a concept poster in Collaboard can be presented directly from the board or exported as an image or PDF.
Start your next whiteboard now
Get a free trial of Collaboard with up to 3 boards and five people per session. All key features are available for you to try out.
