Collaboard Blog

Start-Stop-Continue | Tips + Templates

Written by Michael Görög | Dec 13, 2024 7:01:51 PM

The core of the Start-Stop-Continue method is the constant reflection of one's own actions. If repeated consistently, it should lead to continuous improvement and gradually eliminate mistakes.

In this article, we look at the application of this method, give tips and show how team members can adapt to it.

What is the Start-Stop-Continue Method?

The Start-Stop-Continue method is also known as Start-Stop-Keep and is a tool for looking at and improving your actions in a targeted manner. The classic Start-Stop-Continue questions are:

  • Start: Which new action should you include in your workflow?
  • Stop: Which actions should you leave out from now on?
  • Continue/Keep: What is already working very well and should be kept?

On the surface, these questions appear to be a typical retrospective. However, by repeating them regularly, they have the effect of constantly improving and increasing performance.

As there is also a "why" behind all questions, they help to take a critical (not negative) look at processes and question them. In this way, process brakes are identified and gradually removed. Ideally, what remains is a clean process that the entire team gets along with very well.

Start-Stop-Continue is suitable for teams as well as for personal action. The only difference is that teams need to find a way to share their insights with each other.

 

Procedure: How to Apply Start-Stop-Continue

The repeated review with the Start-Stop-Continue method should be written down and shared with the team. This way, everyone has access to the findings and can contribute to them without hindrance.

Since remote work means that not everyone is always sitting at the same table, it is a good idea to work on the project in a digital tool. An online whiteboard combines text elements and a graphical display to ensure a very good overview.

A tried-and-tested start-stop-continue template allows the team to get started immediately. All members can access the template at any time and make entries whenever a realization comes to them. This way, these important ideas don't get lost in the daily work routine.

 

 

Step-by-step entry sequence in the template

  1. Start: New ideas for possible improvements often come easily, which is why the first column is intended for this purpose. It is helpful if these ideas come from the team itself and are discussed together when looking at the entries. This results in concrete actions that should find their way into the respective process with immediate effect.
  2. Stop: Here you can and should enter any avoidable hurdles that have arisen during work. As the discarding of certain behaviors or actions can be tantamount to a feeling of defeat.
  3. Continue/Keep: The third column also has a laudatory character. Here you will find entries about what is already working well and which (collaborative) work should be continued in this way if possible.

 

In Collaboard, it is also possible to pin notes and annotations anywhere on the digital whiteboard - just like the physical version. This allows the team to place explanations and notes that provide more context without overloading the predefined scheme.

What team members need to know

Reflection and discarding habits can sometimes be hurtful. However, the start-stop-continue method does not want to work this way. Instead, it is a thoroughly objective method.

The improvements made will ultimately benefit the entire team and should make work easier and more pleasant, as well as more efficient.

It is therefore important to create a positive atmosphere during the editing process and to ensure that the team is aware of its objective nature before using it. Experience shows that smooth collaboration brings a lot of fun to teams and builds bridges for joint work - even across remote workplaces.

 

Best Practices for a Successful Retrospective

Since a one-off or infrequent review is unlikely to be successful, established regularity is of great value. We have compiled this and other tips for implementing Start-Stop-Continue here:

  • Prepare the team: Introduce your team to the topic and the desired benefits before the first implementation.
  • Emphasize objectivity: Make it clear that the aim is not to uncover personal mistakes, but to strengthen collaboration.
  • Establish regularity: Schedule the use of the method at fixed intervals in the daily work routine.
  • Encourage openness and honesty: Use collaboration on the board to establish honest cooperation.
  • Positivity and protection: Openness arises when it is allowed to take place in a protected space. Therefore, be sympathetic to individual mistakes.
  • Focus and goals: Work out which goals can and should be achieved through repeated processing.

Start-Stop-Continue: Useful Tools

A simple notebook can be a tool for using the Start-Stop-Continue method in the private sphere. It can be used to review days or weeks and constantly improve success in hobbies or sports, for example.

For collaboration in a professional environment, what works best is what is most easily accessible for everyone. In Collaboard, the entire team can work on joint projects at the same time and from any location.

The boards offer space for images, videos and many other documents so that all colleagues have the full wealth of information in front of them and can process it together.

Thanks to European data protection standards and full GDPR compliance, Collaboard also offers the security required for future-proof digital collaboration.

 

Our Practical Example for Start-Stop-Continue Feedback

A marketing team is at the end of a large customer project and would like to transfer the joint performance to future projects. During the term of the project, the team members have made regular entries in the schema. This is what the results can look like:

  1. Start
    1. Regular status updates to customers, as responding to unplanned inquiries takes a lot of time.
    2. Introduction of A/B testing for this sector too, although this did not seem necessary at first
    3. Video content right from the start
    4. Set break times in the calendar (helps the others in the team)
  2. Stop:
    1. Development of too many messages even before the start of the campaign
    2. Different messages per channel, so no recognition value is created
    3. Abolish the meeting in the middle of the week (time waster), one at the start of the week is enough
    4. Consistently omit internal emails, Slack is enough for us
  3. Continue:
    1. Cooperation also with smaller influencers (convinced the target group)
    2. Continue to set and respect fixed deepwork times in the calendar internally

The evaluation of the entries does not always have to take place at the end of a project, but can also take place on a weekly basis, for example. This timing can also be refined by using the start-stop-continue method.

 

Final Thoughts on Start-Stop-Continue

The advantages of the method have been tried and tested many times and lead to a continuous improvement in internal processes. The scheme ensures that team members can easily enter their thoughts.

Getting started can be made much easier by using a template, and collaboration via a cloud-based solution such as Collaboard is also a good option. In particular, teams whose members work fully or partially remotely can still work together without any hurdles.

 

Start-Stop-Continue - Frequently Asked Questions & Answers

Does Start-Stop-Continue take a long time?

Although the method should be used regularly, individual processing times take up little time. The discussion of the points can also be actively moderated in order to limit the time required.

How do you place the method in the team's day-to-day work?

No separate meetings need to be held for regular use of the method. Instead, it can be integrated as a new part of existing meetings. Individual ideas can then be entered at any time and from within the team.

How do you ensure that the feedback remains constructive?

The method should be applied in a positive, at best objective environment from the outset. It is not about mistakes made by individuals, but about making work easier for the entire team - and this should also be communicated.

How do we ensure that the points we have worked out are actually implemented?

Placing the method at suitable process points helps here: At the end of project A and before the start of project B, it is jointly determined which actions may remain and which may not be carried over into the new project.

What happens if we collect too many starting points?

The Start-Stop-Continue method is not intended to be a dictate, but to encourage the team to improve cooperation. It is therefore important to jointly determine a suitable number of new starts that do not overload the team.